030 | The Future of Insights is sitting at the bar | with Paul Thomas, Global Insight Director at Beam Suntory (London, UK).
The MAFFEO DRINKS Podcast
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Simplicity and Targeting the Right Consumers in Marketing
Exploring the significance of simplicity in marketing campaigns through a story where a bar manager critiques a 'basic' promotion only to realize its appeal in a seemingly uncomplicated setting.
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