Crafting a Unique Brand Story

The chapter explores the significance of brand history and founder stories in shaping a brand's DNA and position in the market. It emphasizes the importance of focusing on product taste over historical details in bar settings. The conversation also delves into the challenges and strategies for global expansion, highlighting the need for adapting products and marketing approaches to suit varying consumer preferences.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.