030 | The Future of Insights is sitting at the bar | with Paul Thomas, Global Insight Director at Beam Suntory (London, UK).
The MAFFEO DRINKS Podcast
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Crafting a Unique Brand Story
The chapter explores the significance of brand history and founder stories in shaping a brand's DNA and position in the market. It emphasizes the importance of focusing on product taste over historical details in bar settings. The conversation also delves into the challenges and strategies for global expansion, highlighting the need for adapting products and marketing approaches to suit varying consumer preferences.
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