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People vs Algorithms
The Dark Side of Performance
Jul 25, 2024
Joe Marchese discusses the downsides of performance marketing, the impact of Kamala Harris on news, Netflix's influence on TV ads, and challenges of merging content and commerce. The podcast delves into brand building, AI in media, cookiepocalypse, and the future of digital media monetization.
01:11:59
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Quick takeaways
- Performance marketing incentivizes claiming credit over genuine contribution to sales, neglecting brand building.
- AI's impact on content creation signals a shift in media landscape towards personalized tools.
Deep dives
The Evolution of Cultural Language
The podcast delves into the adoption of Britishisms by Americans, reflecting on influences like Madonna and the changing social perceptions of certain words, such as the C word, in different cultures.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode