The Dark Side of Performance
People vs Algorithms
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Rethinking Digital Advertising Strategies in Response to Google's Phasing Out of Third-Party Cookies
The chapter explores the aftermath of Google's decision to eliminate third-party cookies for ad targeting purposes as a move towards enhancing user privacy, taking cues from Apple's similar efforts. It delves into the implications on the ad tech industry, highlighting the potential drawbacks of heavily relying on performance media for advertising. The conversation expands to emphasize the significance of brand building and the necessity of balancing content and commerce strategies amidst the evolving digital media landscape.
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