The Dark Side of Performance
People vs Algorithms
Comparing Netflix and Apple TV: Recent Developments
The chapter analyzes the recent earnings, subscriber growth, content additions, and advertising approach of Netflix, comparing it to Apple TV's strategy. It delves into the impact of excessive advertising on the traditional bundle model, the shift towards performance and retail media, and the importance of user interface in driving growth and engagement for streaming services. The discussion explores revenue potential, business models, and the significance of user interface and personalization in the entertainment industry.
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