Joe Marchese

Joe Marchese discusses the downsides of performance marketing, the impact of Kamala Harris on news, Netflix's influence on TV ads, and challenges of merging content and commerce. The podcast delves into brand building, AI in media, cookiepocalypse, and the future of digital media monetization.

Ben Smith is the Editor-in-Chief of Semafor and co-host of Mixed Signals, while Nayeema Raza is his co-host. Joe Marchese, a partner at Human Ventures, brings his VC perspective. They dive into the potential perils of the news industry's partnerships with AI tech firms. The trio discusses the risks of AI reliance for journalism, the importance of diverse news perspectives, and whether AI can authentically reflect media brands. Their lively dialogue also touches on evolving news delivery methods and the growing impact of personalization in media.

Joe Marchese, a General & Build Partner at Human Ventures, discusses the crucial link between human attention and generative AI. He critiques the over-reliance on algorithms in branding, arguing for the necessity of consumer trust. Joe highlights the economic effects of AI on companies like NVIDIA and Meta, and emphasizes the challenges startups face in building credibility. The conversation also tackles the evolving nature of advertising, the future of media, and the risks of brand erosion due to performance marketing.

Join Joe Marchese, a partner at Human Ventures specializing in generative AI, and Michael Mignano, Lightspeed VC partner and co-founder of Anchor, as they delve into the vast potential of AI technology. They discuss how generative AI is revolutionizing content creation, enhancing search capabilities, and serving as a powerful assistive agent. The conversation also touches on the hype surrounding AI and the strategic challenges it poses for startups and businesses in adapting to this evolving landscape.

Deirdre Bosa, CNBC correspondent, joins the podcast to discuss Walmart's 'Rom Commerce' play, Apple's lag in generative AI, Nvidia's stagnant performance, China's issues for EV manufacturers, Uber's addition to the S&P 500, and the late bloomers of the 2024 IPO class. Later, Joe Marchese of Human Ventures and Dr. Marcus Collins, marketing professor and best-selling author, discuss culture brand marketing, the Taylor Swift effect, Elon Musk, and the culture surrounding Tesla.