The Information's TITV AI's Impact on Advertising, Enterprise, and Software | July 29, 2025
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Jul 29, 2025 Joe Marchese, Co-Founder of Human Ventures and advertising veteran, joins Shaown Nandi, Director of Technology at Amazon Web Services, to discuss the transformative power of AI in the advertising landscape. They explore the tensions between major platforms and content creators, and the need for innovative advertising models. Nandi highlights the emerging role of the Chief AI Officer, tackling the complexities of AI integration in established businesses. The duo also delves into AI's impact on marketing strategies and software solutions, emphasizing the importance of data-driven approaches.
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AI Disrupts Ad Traffic Flow
- AI is already reducing traffic from Google to publishers, impacting their ad revenue backbone.
- Large language models crawl publisher sites more than humans click, risking sustainability of content creators.
Advertising Could Influence AI Models
- Advertising could influence AI models if businesses pay to inject their results into AI answers.
- This raises questions about trust and transparency in AI-driven advertising.
Keep Ads Contextual and Publisher-Based
- Advertising should occur at the publisher or brand level to maintain contextual relevance.
- Without traffic to publisher sites, advertising revenue and content production may decline.