Joe Marchese, Co-Founder of Human Ventures and advertising veteran, joins Shaown Nandi, Director of Technology at Amazon Web Services, to discuss the transformative power of AI in the advertising landscape. They explore the tensions between major platforms and content creators, and the need for innovative advertising models. Nandi highlights the emerging role of the Chief AI Officer, tackling the complexities of AI integration in established businesses. The duo also delves into AI's impact on marketing strategies and software solutions, emphasizing the importance of data-driven approaches.