AI's Impact on Advertising, Enterprise, and Software | July 29, 2025
The Information's TITV
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AI's Advertising Revolution
This chapter explores the transformative effects of AI on the advertising industry, focusing on major players like Google and Meta. It highlights the tension between content creators and large language models, the evolving user query behaviors, and the potential disruptions to traditional revenue streams. Additionally, the discussion emphasizes the need for new advertising models as companies navigate this shifting landscape influenced by AI technologies.
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