AI's Impact on Advertising, Enterprise, and Software | July 29, 2025
The Information's TITV
00:00
AI Revolutionizes Marketing and Software Strategies
This chapter explores the tactical implementation of AI in marketing and its role in optimizing campaigns through customer data insights. It discusses recent investments in AI-driven companies, highlighting how strategic partnerships enhance growth and improve customer experiences. The conversation extends to the evolving landscape of enterprise software, emphasizing the competitive dynamics introduced by AI and the shifting power of organizations in choosing their preferred solutions.
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