The Dark Side of Performance
People vs Algorithms
Intro
This chapter explores the impact of Britishisms on American language, the evolution of a word's acceptance in American culture, and a discussion on performance marketing and branding with Joe Marchese. It delves into topics such as creating enduring brands, cultural influences on branding, news and political campaign nuances, Netflix's effect on TV advertising, and the struggles of combining content and commerce in a business.
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