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10min chapter
The Dark Side of Performance
People vs Algorithms
The Monetization of Attention in the Digital Era
Exploring how users' attention is monetized through advertising on the internet, highlighting the undervaluation of attention in the current landscape. The chapter discusses the shift in marketing strategies towards performance marketing, the significance of app notifications, investments in attention measurement tools, and the importance of creating real value in branding and products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode