Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads?

That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on platforms like YouTube.

Links from the show:

Amelia Coomber on LinkedIn

Podscribe

Quarterly (Podcast Advertising) Performance Benchmark Reports

00:00 Introduction and Nickname Banter

01:28 Discussing Podcast Ads

02:17 Introducing the Guest

05:01 Understanding Podcast Advertising

14:32 Technical Aspects of Podcast Ad Measurement

26:16 The Rise of Podcast Advertising

26:38 Simulcast and Pixel-Based Attribution

27:20 YouTube's Role in Podcasting

27:59 Challenges in Measuring Podcast Ads

31:10 Programmatic Advertising and Future Trends

33:38 Dynamic Feedback Loops and MMM

44:22 Creative Strategies in Podcast Ads

45:56 Insights and Future of Podcast Measurement

47:32 Final Thoughts and Incremental Insights