AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
22min chapter
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Measure Up
Navigating Podcast Ad Measurement Challenges
This chapter explores the complexities of measuring podcast ad effectiveness, particularly focusing on multi-touch attribution and the limitations of traditional tracking methods. It emphasizes the importance of real-time data analytics and the evolution of tracking methodologies, especially with the rise of video platforms like YouTube. The discussion also considers the future of podcast advertising, including programmatic buying and enhanced data accessibility for better ad performance insights.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode