Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Measure Up
Navigating Podcast Ad Measurement Challenges
This chapter explores the complexities of measuring podcast ad effectiveness, particularly focusing on multi-touch attribution and the limitations of traditional tracking methods. It emphasizes the importance of real-time data analytics and the evolution of tracking methodologies, especially with the rise of video platforms like YouTube. The discussion also considers the future of podcast advertising, including programmatic buying and enhanced data accessibility for better ad performance insights.
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