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6min chapter
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Measure Up
Podcast Length and Ad Effectiveness
This chapter explores the balance between podcast episode length and listener engagement while addressing the impact of ad placements on performance. The speakers analyze trends from PodScribe Performance Benchmark Reports, revealing insights about the effectiveness of longer host read ads and the surprising success of pre-roll ads in driving conversion rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode