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3min chapter
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Measure Up
The Evolution of Podcast Advertising and Measurement Techniques
This chapter examines the growth of podcasting as a powerful medium for brand advertising, highlighting its role in word-of-mouth marketing. The discussion includes the challenges of measuring podcast effectiveness and the innovative methods used to track listener engagement through pixel tracking.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode