10min chapter

Measure Up cover image

Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

Measure Up

CHAPTER

Navigating Podcast Sponsorships

This chapter focuses on preparing for podcast sponsorships, discussing key sponsor concerns like audience metrics and ROI. It introduces an expert guest to shed light on effective advertising strategies specific to podcasting, emphasizing the importance of authenticity and relationship-building in this unique medium.

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