Amelia Coomber, Head of Marketing & Growth at Podscribe, is a podcast advertising measurement expert. She shares fascinating insights on why pre-roll ads deliver superior ROI compared to mid-roll. The conversation dives deep into the technicalities of measuring ad effectiveness, including pixel-based attribution and the challenges of tracking listener behavior. Amelia discusses the future of podcasting, especially the potential impact of platforms like YouTube and AI-driven measurement strategies, shedding light on innovative advertising techniques.