Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
Rob's Career and What I Do Now
01:55 • 2min
The Evolution of Digital Media Measurement
04:09 • 2min
The Importance of Privacy in Advertising
06:24 • 3min
The Importance of Measurement in Advertising
09:46 • 5min
The Importance of Trust in Digital Measurement
14:32 • 3min
The Single Biggest Challenge for Advertisers Today
17:03 • 2min
How to Measure Your Media Effectiveness Holistically
19:01 • 3min
The Importance of Having a Common Goal
22:25 • 5min
The Importance of Mindset in Measurement
27:14 • 3min
The Importance of Proper Measurement
29:51 • 3min
How to Measure Your Customer's Performance
32:21 • 4min
How to Hit a Low CPA Low, High ROI on iOS
35:58 • 6min