The AdPod

S3 E4 - Rob Webster - Digital Measurement

May 8, 2023

42:09

Creator website

AI Chapters

Episode notes

Introduction

2min

Rob's Career and What I Do Now

2min

The Evolution of Digital Media Measurement

2min

The Importance of Privacy in Advertising

3min

The Importance of Measurement in Advertising

5min

The Importance of Trust in Digital Measurement

3min

The Single Biggest Challenge for Advertisers Today

2min

How to Measure Your Media Effectiveness Holistically

3min

The Importance of Having a Common Goal

5min

10.

The Importance of Mindset in Measurement

3min

11.

The Importance of Proper Measurement

3min

12.

How to Measure Your Customer's Performance

4min

13.

How to Hit a Low CPA Low, High ROI on iOS

6min

In this episode Wayne chats with media legend Rob Webster about digital measurement. Digital measurement is one of the highest priorities for advertisers today and Rob shares his experience and expertise on how they should consider the topic, particularly in light of the changes by Apple, Google and regulators. Hope you enjoy!

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