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S3 E4 - Rob Webster - Digital Measurement

The AdPod

CHAPTER

The Importance of Proper Measurement

The Ledsponet recently wrote an article in the drum about how a distribution is flawed. I think at this point, we'll need to first of all, it's really great to start to evangelize and to sort of educate the market," he says. "What you want is to have that self-affirming sort of cycle where month-to-month, everyone wants to go and understand his problems"

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