The Importance of Measurement in Advertising

The industry has to become a lot more honest about where it is with measurement, he says. If all advertising was done with GA as a base, you don't have the best money on TV, right? And I think similar, but in a different way, it's also true of meta, because there are feeds about benefits and how actionable they can be. But if we can start to educate everybody about the strengths and weaknesses of all these different platforms, we can all end up in a much better place.