How to Measure Your Media Effectiveness Holistically

The DGP is down part of the never unless many for the never, because if you have a report from Google and I walk from matter, they don't need you to use that phrase. If we can start to then reward marketing for business growth, you then move behavior back to doing the right things rather than the wrong things. That encourages low quality cheap advertising and also leads to things like fraud and all sorts of issues.