How to Hit a Low CPA Low, High ROI on iOS

DSPs do not open up with for the most, but there are a few exceptions. Retail media has its own massive opportunities, but measurement challenges. You could invest in medium-ex modeling, you could invest in identity providers and push your brand budget more towards some of these blind spots. And I'm really optimistic that as we kind of wash through this teething pains it will be better next year.