The AdPod

In this episode Wayne chats with Christopher Kenna who is the Founder and North America CEO of Brand Advance Group, a collection of companies which help brands and agencies reach under-represented audiences via technology. Christopher is one of the most vocal people to talk about diverse media, and in this episode Wayne asks what diverse media is, why it's important and what can happen when brands work with diverse media successfully. Hosted on Acast. See acast.com/privacy for more information.

Myles Younger, Head of innovation and insights at U Of Digital, joins Wayne to discuss knowledge asymmetry in the digital advertising industry, its impact on decision-making processes, and the challenges it poses. They also explore the case of retail media, the problem in decision-making processes, and the knowledge asymmetry in the technology industry.

Ana Milicevic, Co-Founder at Sparrow Advisers, discusses the evolution of media, the challenges faced by local and traditional media in the digital age, and the changing landscape of television. They also explore the integration of advertising into media content as a solution for improving user experience.

Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, as they discuss the evolving role of SSPs in the advertising industry, the impact of MFA and the importance of SPO and clean supply for buyers, the evolution and future of the OpenX Change model, and the importance of informed decisions and collaborative relationships in programmatic advertising.

Welcome back to another season of The AdPod! In this episode Wayne is joined by a new co-host and they discuss what is upcoming for Season 4. Hosted on Acast. See acast.com/privacy for more information.

Wayne chats with Avinash Kaushik, a digital marketing expert, about the current inflection point of AI in digital marketing. They discuss terminology semantics, practical applications of AI, and whether AI will take all of our jobs. They also explore the importance of continuous learning in the tech industry and the coexistence of AI and humans in digital advertising.

In this episode Wayne is joined by Paul Gubbins. Paul is VP of CTV Strategy at Publica and one of the most known well people in the world on programmatic.Wayne and Paul chat about how Paul got into the digital industry, how & why to upskill in programmatic, barriers to programmatic adoption, acronyms(!) and much more. Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.In this episode Tom & Wayne discuss;The findings of the reportInformation asymmetryMisaligned incentivesTips that buyers can take to overcome issues highlightedThe 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne chats with Ed Steer, Founder and CEO of leading recruitment firm Sphere Digital Recruitment about the digital advertising job market. They discuss how the hiring process is changing, the role of contractors, the current job market (particularly recent layoffs) and what the future job market looks like. Hosted on Acast. See acast.com/privacy for more information.

This week Wayne is joined by the fantastic Julia Shullman, an independent data privacy advisor. Julia is an expert in data privacy and has incredible experience related to online advertising and personal data. The US data privacy laws are hard to keep up with, given the fragmentation of approach by state. However, in this episode Julia drops many knowledge bombs and opinion on what's important to know and where things are going. Hosted on Acast. See acast.com/privacy for more information.