In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.

In this episode Tom & Wayne discuss;

The findings of the report
Information asymmetry
Misaligned incentives
Tips that buyers can take to overcome issues highlighted

The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look

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S3 E10 - Tom Triscari - ANA Programmatic Report