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The AdPod
S4 E3 - Myles Younger - Knowledge Asymmetry
Nov 27, 2023
Myles Younger, Head of innovation and insights at U Of Digital, joins Wayne to discuss knowledge asymmetry in the digital advertising industry, its impact on decision-making processes, and the challenges it poses. They also explore the case of retail media, the problem in decision-making processes, and the knowledge asymmetry in the technology industry.
48:28
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Quick takeaways
- Knowledge asymmetry in digital advertising can lead to challenges in decision-making and industry-wide knowledge gaps.
- Addressing knowledge asymmetry requires a systematic approach, such as implementing structured learning programs and ongoing assessments to share and apply knowledge effectively.
Deep dives
Knowledge asymmetry in digital advertising solutions
Knowledge asymmetry in digital advertising refers to the situation where one party possesses important knowledge that the other party is unaware of. This can lead to challenges in decision-making and industry-wide knowledge gaps. The assumption that theoretically perfect solutions exist in digital advertising has contributed to these knowledge asymmetries.
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