The AdPod S4 E3 - Myles Younger - Knowledge Asymmetry
Nov 27, 2023
Myles Younger, Head of innovation and insights at U Of Digital, joins Wayne to discuss knowledge asymmetry in the digital advertising industry, its impact on decision-making processes, and the challenges it poses. They also explore the case of retail media, the problem in decision-making processes, and the knowledge asymmetry in the technology industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
An Introduction to Miles' Career in the Marketing and Media Space
01:55 • 3min
Knowledge Asymmetry in Digital Advertising
04:25 • 17min
Exploring the Impact of Knowledge Asymmetry and the Case of Retail Media
21:17 • 4min
The Problem of Knowledge Asymmetry in Decision-Making Processes
25:17 • 5min
Knowledge Asymmetry in the Technology Industry
30:22 • 18min