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4min chapter
S4 E3 - Myles Younger - Knowledge Asymmetry
The AdPod
Exploring the Impact of Knowledge Asymmetry and the Case of Retail Media
The speakers explore the concept of knowledge asymmetry and how it can hinder progress and lead to repetitive behavior. They discuss the limitations and potential cannibalization of retail media's growth, as well as its potential as a source of signal and universal conversion tracking.
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