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S4 E3 - Myles Younger - Knowledge Asymmetry

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CHAPTER

Knowledge Asymmetry in the Technology Industry

This chapter discusses the knowledge asymmetry in the technology industry and how it impacts the market. It highlights the advantage technology vendors have in staying ahead of the market and explains the challenges faced by marketers and ad technology vendors in keeping up. The importance of addressing knowledge gaps and the impact of knowledge asymmetry within companies are also emphasized.

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