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S4 E3 - Myles Younger - Knowledge Asymmetry

The AdPod

CHAPTER

Knowledge Asymmetry in Digital Advertising

The chapter explores the concept of knowledge asymmetry in the digital ads industry, discussing its implications and examples. It highlights the knowledge gap between agencies and clients, identity resolution issues, and the changing roles of decision makers in marketing and sales. The chapter also examines the rapid pace of innovation in digital marketing and the lack of systematic approaches to closing knowledge gaps.

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