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S4 E3 - Myles Younger - Knowledge Asymmetry

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The Problem of Knowledge Asymmetry in Decision-Making Processes

This chapter explores the issue of knowledge asymmetry in decision-making processes related to marketing strategies, emphasizing the lack of understanding among stakeholders and the suboptimal outcomes that arise as a result. The speakers emphasize the need for a systematic approach and educated decision-making to address this problem.

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