The AdPod
S4 E2 - Ana Milicevic - Media
Oct 30, 2023
Ana Milicevic, Co-Founder at Sparrow Advisers, discusses the evolution of media, the challenges faced by local and traditional media in the digital age, and the changing landscape of television. They also explore the integration of advertising into media content as a solution for improving user experience.
45:56
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Quick takeaways
- The evolution of media has brought about challenges in defining what media truly is and how to navigate the changing landscape of consumption.
- The decline of local media outlets and the need for a new sustainable model for local media is a pressing challenge.
Deep dives
Media: Definition, Rapid Acceleration, and Blurred Lines
Media has experienced rapid acceleration and a blurring of traditional boundaries in the past decade. The rise of technology and the internet has led to a shift from traditional forms of media to a more connected and always-on world. Media today encompasses various forms of communication, from professionally produced journalism to DIY tutorials and group chats. This evolution in media has brought about challenges in defining what media truly is and how to navigate the changing landscape of consumption.
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