The Deterioration of Local Media

In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.

Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have changed and what that means for advertisers.

In this episode Wayne & Ana reference a brilliant article from the Sparrow One newsletter, which can be found here - https://sparrowone.substack.com/p/recalculating-the-new-math-in-media

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