Ana Milicevic

AdTechGod sits down with Ana Milicevic, Principal of Sparrow Advisers, discussing her entrepreneurial journey, working with siblings in startups, industry collaboration, kindness, future trends in internet advertising, navigating the post-cookie era, and exploring media passion and career paths.

Ana Milicevic, digital media industry expert, discusses the blurred lines between data management platforms, customer data platforms, and data clean rooms. She examines the influence of privacy legislation on investment in ad tech and the role of Big Tech in the future. The podcast explores the rise of ad tech, the significance of data breaches, the power of ad tech and the role of venture capitalists, big investments and rapid consolidation, the impact of GDPR, and industry adaptation to legislation.

Ana Milicevic, Co-Founder at Sparrow Advisers, discusses the evolution of media, the challenges faced by local and traditional media in the digital age, and the changing landscape of television. They also explore the integration of advertising into media content as a solution for improving user experience.