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AdTechGod Pod
Ep. 25 Ana Milicevic from Sparrow Advisers chats with AdTechGod
Apr 23, 2024
AdTechGod sits down with Ana Milicevic, Principal of Sparrow Advisers, discussing her entrepreneurial journey, working with siblings in startups, industry collaboration, kindness, future trends in internet advertising, navigating the post-cookie era, and exploring media passion and career paths.
30:22
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Quick takeaways
- Ana's unconventional path from computer scientist to entrepreneur led to founding Sparrow Advisors, specializing in strategic investments and operational excellence.
- Anna emphasizes the importance of maintaining authenticity and quality in advertising amidst industry shifts towards personalized advertising and Generation AI technologies.
Deep dives
Evolution of Anna's Career and Entrepreneurial Journey
Anna Malissivik, principal and co-founder of Sparrow Advisors, reflects on her unconventional path from computer scientist to entrepreneur. She delves into founding a software outsourcing company while at university, experiences with technology and advertising, and her transition into the ad tech landscape. Anna's diverse background, including work at Demdex and Adobe, shaped her deep understanding of both ad tech and Martech, leading to the establishment of Sparrow Advisors with her sister Maya.
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