Ep. 25 Ana Milicevic from Sparrow Advisers chats with AdTechGod
AdTechGod Pod
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Navigating the Evolving Landscape of Internet Advertising
Exploring the impact of changes in the advertising ecosystem, this chapter delves into the demise of third party cookies, the rise of generation AI, and the need to reimagine commercial internet. It discusses how technology is reshaping commercials, targeting, and measurement, highlighting the anticipation of a vastly different advertising landscape driven by innovations like AI and LLM.
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