8min chapter

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Ep. 25 Ana Milicevic from Sparrow Advisers chats with AdTechGod

AdTechGod Pod

CHAPTER

Navigating the Evolving Landscape of Internet Advertising

Exploring the impact of changes in the advertising ecosystem, this chapter delves into the demise of third party cookies, the rise of generation AI, and the need to reimagine commercial internet. It discusses how technology is reshaping commercials, targeting, and measurement, highlighting the anticipation of a vastly different advertising landscape driven by innovations like AI and LLM.

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