The rise of adtech and the need for responsible data use

In this episode, the podcast explores the media industry's excitement over the rise of adtech, but also the need to treat data responsibly. The conversation focuses on how privacy requirements have become more prevalent and pose major challenges in the industry. The guest, Anna Milisovic, discusses her experience advising clients on privacy obligations, particularly in relation to legislation like GDPR and CCPA. The episode highlights the historical perspective of data use in marketing, the different global perceptions of privacy, and the lack of awareness about data collection among the average consumer. It also delves into how scandals and data breaches have influenced privacy conversations and the subsequent impact on data management practices in the adtech industry.