The Digiday Podcast Digiday’s History of Ad Tech: Episode 4 with Ana Milicevic
Dec 22, 2023
Ana Milicevic, digital media industry expert, discusses the blurred lines between data management platforms, customer data platforms, and data clean rooms. She examines the influence of privacy legislation on investment in ad tech and the role of Big Tech in the future. The podcast explores the rise of ad tech, the significance of data breaches, the power of ad tech and the role of venture capitalists, big investments and rapid consolidation, the impact of GDPR, and industry adaptation to legislation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 6min
Origin of CCPA and Significance of Data Breaches in Ad Tech Industry
05:34 • 7min
Understanding the Power of Ad Tech and the Role of Venture Capitalists
12:49 • 4min
Big Investments and Rapid Consolidation: The Evolution of Ad Tech
16:19 • 5min
The Impact of GDPR on the Ad Tech Landscape
21:38 • 18min
Alignment with Consumer Expectations and Industry Adaptation to Legislation
39:52 • 4min