Alignment with Consumer Expectations and Industry Adaptation to Legislation

The final episode of Digiday’s History of ad tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights.

In this episode, she discusses how the blurred lines between data management platforms, customer data platforms, and now, data clean rooms have only served to confuse matters.

Now that legislation such as GDPR and CPRA have come into force, privacy is a top-line matter. Digiday’s History of Ad Tech charts its development.

In this episode, she discusses:

• How data management and ad tech started to blur
• How the creeping tide of privacy legislation influenced investment in ad tech
• Big Tech’s role in the future of the space