The AdPod S4 E1 - Matt Sattel - SSPs
Oct 22, 2023
Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, as they discuss the evolving role of SSPs in the advertising industry, the impact of MFA and the importance of SPO and clean supply for buyers, the evolution and future of the OpenX Change model, and the importance of informed decisions and collaborative relationships in programmatic advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring Supply Side Platforms and Matt's Expertise
01:51 • 2min
The Evolving Role of SSPs in the Advertising Industry
03:32 • 11min
The Impact of MFA and the Importance of SPO and Clean Supply for Buyers
14:04 • 3min
The Evolution of the OpenX Change and its Future
16:52 • 2min
Importance of Informed Decisions and Collaborative Relationships in Programmatic Advertising
18:56 • 16min