AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
S4 E1 - Matt Sattel - SSPs
The AdPod
The Impact of MFA and the Importance of SPO and Clean Supply for Buyers
This chapter explores the concept of MFA (Multiple Facet Accommodator) and its impact on the advertising industry, discussing the importance of SPO (Supply Path Optimization) and collaboration within the ecosystem for maximizing value from every partner in the tech stack. It also delves into the trend of going direct and cleaner SSPs restoring confidence in auction-based buying.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode