S4 E1 - Matt Sattel - SSPs
The AdPod
The Impact of MFA and the Importance of SPO and Clean Supply for Buyers
This chapter explores the concept of MFA (Multiple Facet Accommodator) and its impact on the advertising industry, discussing the importance of SPO (Supply Path Optimization) and collaboration within the ecosystem for maximizing value from every partner in the tech stack. It also delves into the trend of going direct and cleaner SSPs restoring confidence in auction-based buying.
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