S4 E1 - Matt Sattel - SSPs
The AdPod
The Evolution of the OpenX Change and its Future
Exploring the evolution and future of the OpenX Change model, including the importance of guaranteed, deal-based, and auction packages, addressing concerns of brand safety and quality, and suggesting a combination of PMP deals and auction packages for control and transparency.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
