The Evolution of the OpenX Change and its Future

Exploring the evolution and future of the OpenX Change model, including the importance of guaranteed, deal-based, and auction packages, addressing concerns of brand safety and quality, and suggesting a combination of PMP deals and auction packages for control and transparency.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app