Matt Sattel
Chief Revenue Officer at OpenX, focused on SSP strategy, curation, and AI-driven performance solutions; guest discussing OpenX's evolution and industry trends.
Best podcasts with Matt Sattel
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14 snips
Oct 14, 2025 • 26min
SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Matt Sattel, Chief Revenue Officer at OpenX, shares insights on the evolution of supply-side platforms from mere ‘pipes’ to intelligent systems prioritizing quality and transparency. He discusses the importance of data-driven Supply Path Optimization and the challenges of request duplication that inflate metrics. Sattel highlights how OpenX Select allows agencies to create transparent deals and the critical role of AI in optimizing performance outcomes. He emphasizes the need for agility in a two-sided marketplace and the efforts to rebuild trust in the industry.
Oct 22, 2023 • 35min
S4 E1 - Matt Sattel - SSPs
Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, as they discuss the evolving role of SSPs in the advertising industry, the impact of MFA and the importance of SPO and clean supply for buyers, the evolution and future of the OpenX Change model, and the importance of informed decisions and collaborative relationships in programmatic advertising.
