How to Measure Your Customer's Performance

Canton: There's so much fear within the industry and like, what does the sort of near and future term look like when identity and tracking availability kind of reduces. And I think you try and find sort of the smoking gun that shows them that what they're doing is absurd. Luckily, right now, the world's made it much much easier to have that initial piece. When you really point to like concrete examples of what doesn't work, and what that means for your business, then suddenly you can get that engagement.