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BOSSY
Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies
Jan 4, 2024
Exploring PR strategies gone wrong, playing the villain for success, and creating enemies for branding. From failed campaigns at Burger King to Kim Kardashian's empowerment marketing, this podcast dives into controversial strategies in the business world. Learn how to control the narrative, leverage enemies for success, and embrace controversy for a competitive edge.
43:17
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Quick takeaways
- Embracing controversy in PR can lead to unique brand identity and attention.
- Utilizing personal branding can help entrepreneurs connect with audiences and increase visibility.
Deep dives
The Power of Being Bold and Embracing Controversy in PR Strategies
Embracing controversy and being bold in PR strategies can set you apart in a crowded market. Rather than aiming to be perceived as good, daring to be the 'villain' can help attract attention and create a unique brand identity. By controlling the narrative, promoting debate, and not shying away from controversial topics, businesses can garner interest and stand out.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode