Allison Ellsworth is the founder, chief brand officer, and creative marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content.00:00 Intro01:37 How Poppi’s social media took off06:50 Poppi’s social mentality 11:12 The art of the hook15:10 How to use humor in your content17:00 The value of social media giveaways19:56 What a “good watch time” on a TikTok video actually is22:28 Allison’s biggest piece of advice for social media25:33 Finding the balance between following trends and making your own original content💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSYWatch BOSSY on YouTube: www.youtube.com/@BOSSY_Show  Follow BOSSYInstagram: https://www.instagram.com/bossy_show/   TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend!Learn more about your ad choices. Visit megaphone.fm/adchoices  Learn more about your ad choices. Visit megaphone.fm/adchoices

Codie Sanchez, author of Main Street Millionaire, is an expert in the art of buying, investing in, and starting businesses, and has made millions doing so. In this episode, Codie talks to Tara about her evolving relationship with risk-taking, the pros and cons of buying a business vs. starting one, and her best advice for buying your first business.00:00 Intro02:45 The difference between buying a business vs starting from scratch05:16 How Codie’s relationship with risk has changed over time12:23 How Codie is fueled by the haters and trolls16:38 Harnessing “character work”17:35 Talking about appearance in business22:54 Advice for buying a business💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe  Get More BOSSYWatch BOSSY on YouTube: www.youtube.com/@BOSSY_Show  Follow BOSSYInstagram: https://www.instagram.com/bossy_show/   TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend!Learn more about your ad choices. Visit megaphone.fm/adchoices  Learn more about your ad choices. Visit megaphone.fm/adchoices

Bozoma Saint John, a renowned marketing executive who's worked with brands like Pepsi and Apple, discusses her bold career transitions and move into reality TV. She shares insights on recognizing when to pivot and the importance of intuition in decision-making. The conversation also touches on the emotional rollercoaster of personal transformation and the balance between societal expectations and personal desires. Bozoma inspires listeners to embrace authenticity and pursue intrinsic fulfillment in their careers.

Anne Chow, the first woman of color to lead AT&T Business, shares her insights on navigating leadership during crises. She emphasizes leading with vulnerability and inclusivity while highlighting how individual responsibility impacts team dynamics. Chow discusses the importance of transparent communication and emotional awareness, especially during financial challenges. She also distinguishes between motivation and inspiration, explaining how alignment with core values strengthens team connections. Her experiences serve as a powerful guide for aspiring leaders.

Kathy Ireland, former supermodel and founder of Kathy Ireland Worldwide, shares her entrepreneurial journey that transformed her from a fashion icon to a business mogul. She discusses invaluable lessons learned from rejection and the importance of collaboration in building a successful business. Kathy emphasizes the power of asking for help and strategizing partnerships to enhance personal branding. With anecdotes from her transition into entrepreneurship, she inspires women to embrace teamwork and follow their passions boldly.

Julia Haart, a daring entrepreneur and former CEO of a global modeling agency, joins Tara to discuss her fearless approach to taking risks. She emphasizes the importance of confronting fear and what she’s learned about accountability in business. Julia shares her insights on why partnering romantically can complicate business ventures and how she combats imposter syndrome. The duo explores the concept of 'courage sprints,' advocating for incremental steps in building connections and fostering support in the entrepreneurial journey.

How much should you rely on intuition vs. data when growing your business? Angelica Nwandu, founder of The Shade Room, breaks down how she grew a single Instagram account into a digital media powerhouse with over 30 million followers. She shares insights into how The Shade Room shapes its content strategy and her hot takes on celebrity founders like Kylie Jenner and Beyoncé. We dive into the most important metrics for new founders to focus on, and how to look past the early growth stage and focus on building a business for the long term.💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSYWatch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/   TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Consistency isn’t just for logos. Jillian Michaels, fitness expert and entrepreneur, joins BOSSY to talk about the power of consistent branding in building long-term success. From resisting fleeting trends to delivering on “sexy promises” that keep customers coming back, Jillian shares how she’s remained true to her brand while evolving in the fitness industry.💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSYWatch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/   TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you scale your business into an empire? UFC President and CEO Dana White joins us to talk about the importance of finding and recruiting great hires, and how his "hire slow, fire fast” philosophy manifests in the UFC. Dana breaks down how he found cash to scale his business, and the ways his vision for the future of the UFC have helped him grow it to a billion-dollar business💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSYWatch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/   TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Lo Bosworth joins us for a conversation about building her business, Love Wellness, and how she's successfully built a niche business without getting crushed by bigger competitors.What’s the secret to being small and thriving? Lo Bosworth (Founder of Love Wellness & Reality TV Star) joins this week’s conversation. Building a business isn’t just about scaling fast or chasing competitors—it’s about starting niche, focusing on what matters, and protecting your space. Lo shares how being a “small giant” allows you to grow without getting crushed by bigger players, and why going niche first might just be your smartest move.  Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribeGet More BOSSY:Watch BOSSY on YouTube: www.youtube.com/@BOSSY_ShowFollow BOSSYInstagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_showTwitter: https://twitter.com/BOSSY_ShowBOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices