Allison Ellsworth is the founder, chief brand officer, and creative marketing genius behind Poppi—the prebiotic soda brand that boasts more than 2 billion likes across social media platforms. In this episode, Allison shares with Tara her top tips on how to grow your brand by making authentic, hooky, and engaging social content.

00:00 Intro

01:37 How Poppi’s social media took off

06:50 Poppi’s social mentality 

11:12 The art of the hook

15:10 How to use humor in your content

17:00 The value of social media giveaways

19:56 What a “good watch time” on a TikTok video actually is

22:28 Allison’s biggest piece of advice for social media

25:33 Finding the balance between following trends and making your own original content

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BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend!

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