BOSSY
SoulCycle CEO: 21 Questions for a Boss (Choosing A Good Manager, Being Unlikable, and More)
Mar 13, 2025
Evelyn Webster, the dynamic CEO of SoulCycle, shares her journey of reviving the company after challenges and tough press. She discusses the fine balance of creativity and data in business, emphasizing how both can enhance success. Evelyn highlights the importance of mentorship and adaptability, particularly for women navigating career ambitions. She candidly reflects on the ethical dilemmas of leadership, prioritizing company values during tough decisions. The conversation rounds off with a fun dive into her favorite guilty pleasure films and SoulCycle's global expansion plans.
40:01
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Quick takeaways
- Evelyn Webster emphasizes the necessity of innovation in crisis management, as demonstrated by SoulCycle's transformation during the pandemic with outdoor studios.
- Addressing internal culture, Webster highlights the importance of accountability and training to align employee behavior with the company's core values after a damaging review.
Deep dives
Leading SoulCycle Through Challenges
Evelyn Webster discusses her experience as the CEO of SoulCycle, especially during the tumultuous period of the COVID-19 pandemic. Upon taking over in 2020, she faced the challenge of redefining the SoulCycle experience as indoor operations halted. This reimagining included establishing outdoor studios that maintained community engagement, with locations ranging from hotel rooftops to city basements. The emphasis on adapting business strategies to meet evolving customer needs showcases the importance of innovation in crisis management.
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