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SoulCycle CEO: 21 Questions for a Boss (Choosing A Good Manager, Being Unlikable, and More)

BOSSY

CHAPTER

Navigating Controversy: Redefining Brand Culture

This chapter explores the challenges a new CEO faces in transforming a brand's identity amidst controversy and pandemic-induced changes. It emphasizes the importance of adaptability, community engagement, and establishing a strong, actionable company culture to drive success.

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