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3min chapter
Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies
BOSSY
Strategic Branding Through Picking Enemies
Exploring the strategy of using a competitor as a branding tool, with examples from companies like Basecamp. The chapter delves into the effectiveness of critiquing rivals publicly and engaging in competition for marketing success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode