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2min chapter
Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies
BOSSY
Introduction
Exploring the benefits of positioning as the villain in PR, this chapter delves into the risks and rewards of standing out in a crowded market. Through examples like Burger King and Mattel, it showcases the impact of bold and controversial strategies in shaping public perception.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode