Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies
BOSSY
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Navigating Public Perception Through Strategic Narratives
Exploring the calculated moves and controversies of Kanye West and Taylor Swift, this chapter examines how celebrities manipulate media narratives, engage in redemption arcs, and strategically control public perception. Drawing parallels to personal branding in the business world, the discussion delves into leveraging hero and villain archetypes, empowerment narratives, and activism to resonate with audiences and maintain relevance.
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